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On Understanding

Episode Description

It's important to listen in order to really understand a wicked problem. But listening to people's opinions or numbers from a climate survey won't do. Most of this data is taken out of context.

For example, you ask someone from an organisation to rate, from 1 to 10, how good their team's communication is. First, "communication" might mean very different things to different people—is an aggregate so abstract useful? Where are you going to intervene later if not in promoting equally generic "communication workshops?"

Secondly, if your numbers from that question come out 7.4 - the same question: what does that mean? Perhaps it's interesting data to compare to last quarter's 2.1, but more is needed to indicate where people are coming from and what actions we can create.

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