The critique is not on storytelling per se. It's a common misconception that 'working with stories' is synonymous with storytelling - the latter it's' the famous one, after all. However, they are not only the same thing, but can sometimes play opposite.

Working with stories is about story listening rather than story telling. It's crucial to comprehend the current foundation of your organisation before you can effectively tell its story. Rushing into storytelling without this understanding can lead to a great illusion, likely based on a generic story frame, such as the hero's journey.

Before we delve into storytelling, it's crucial to understand the situation at hand. Let's leave the fiction for Hollywood and use storytelling as a tool once we have a solid grasp of the reality.